Question
Marketing qualified leads (MQL) have always been hot favorites for B2B marketers since they can apply their advertising techniques to make those leads transform as sales qualified. But a new KPI is creating a buzz in the inside sales ...
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4 years 0 Answers 16 views

Question
In this FunnL article, we will read about- MQMs, the new key performance indicators that help marketers and sales representatives navigate the sales process efficiently. Initially, a lead would be identified as an MQL and then passed over to ...
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4 years 0 Answers 3 views