Financial public relations and advertising are how financial services firms connect with customers, stakeholders, and the public. However, advertising and public relations have different business roles.
Advertising involves the creation of paid announcements, promoted through media such as website networks, print, ...
Financial public relations involves building and maintaining strong, productive relationships with investors, stakeholders, financial institutions, and prospective clients. In effect, PR helps companies build the reputation they require, with a high degree of credibility.
Within financial public relations, firms can highlight ...