What is the difference between marketing and advertising?
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Kawaljit
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Answers ( 9 )
Advertising is the discipline of marketing. Marketing is a much broader term which
includes variegated concept related to business like analyzing, pricing, distribution, research and
feedback.
Advertising is a direct way of communicating and tilting the customers to buy the product,
whereas marketing is an intricate process of identifying and dissecting the needs of customers.
The duration of the marketing process is longer than the advertising.
The product, price, promotion, place, people, are crucial ingredients in the marketing process.
While promotion is the pivotal facet of advertising
It is through marketing by which consumers are acquainted with the logo, design of brand which is
further promoted to people by advertising.
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Marketing is a process that involves design, creation, research and data mining about how to best align the idea of a product or service with the target audience. Marketing helps to define the product even more than the actual product does.
Advertising is the literal process of making a product and service known to an audience. It is the description used to present the product, idea or service to the world. This generally entails advertising campaigns in the media. An advertising campaign uses creative positioning in the media. Advertising must be timely and used in a specifically strategic way.
Marketing is the process of identifying customer needs and determining how best to meet those needs. Advertising is the exercise of promoting a company and its products or services through paid channels.
Marketing and advertising are often used interchangeably but refer to different aspects of promoting a business.
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