What are Keywords? Why are keywords important in SEO?
Question
Search Engine Optimization is a way of optimizing the website according to the keywords and searches on Google search engine.
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Answer ( 1 )
Keywords are those phrases or words for which people are searching on the search engines to get the desired results of their problems. keyword plays a very important role in SEO as it is the basic component of SEO. Without keywords it is not possible to do SEO of a website and rank the website on SERP.
In SEO keywords are mainly divided into two categories:
Transactional keywords: such keywords show the commercial and buying intent of people
Informational keywords: such keywords show the information-seeking intent of the people
There are many types of keywords as well, some most important types are:
1.Primary keyword
2.Secondary keyword
3.LSI keyword
While doing SEO or writing any content using such type of keywords is mandatory to rank the site page.
For keyword research, we can use various tools available for keyword research like;
google keyword planner
uber suggest and so on.
To know how keywords play an important role and how to use them visit this website and read this blog.
https://biorevdigital.com/understanding-the-significance-of-keywords-made-simple-seo-keywords/