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    The four types of Email Marketing are:
    1) Email Newsletter
    Email Newsletters are used to provide subscribers with helpful knowledge and tools regarding your industry and business. It is important to add value to your subscribers’ inboxes; to do so create engaging content, including thought leadership, how-tos and announcements.
    2) Transactional Email
    These emails are sent to facilitate an expected transaction between a sender and a recipient. It could be a welcome email, a confirmation email, or even a cart abandonment email. A transactional email is meant to inform a customer about the action they have just taken.
    3) Promotional Email
    Promotional emails such as email automation can effectively drive sales, signups, and awareness for your business. By offering enticing deals and highlighting new products or services, you can persuade customers to make a purchase. To maximize your email marketing efforts, consider partnering with a provider of the best B2B email marketing services.

    4) Retention Email
    A retention email is a targeted and triggered message sent to an existing customer to increase engagement, loyalty, and satisfaction. It helps bring customers back and back again. They are a very useful email campaign strategy.

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