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Market Segmentation determines how the organization, on the basis of age, income, personality, or behavior has divided its consumers. These segments can be used later to optimize products and promotions for different consumers. Market segmentation at its core is the ...
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A successful Brand Activation strategy is the one that can transform the insights into business realities. The one that can make brand positioning an effective way of placing the brand in the course of brand identity. Though a brand activation ...
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