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Lead qualification is the process of filtering several opportunities to find the best ones. Without refining leads, your sales and marketing teams won’t be able to prioritize their task and will waste time on leads who will never convert.
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4 years 0 Answers 27 views

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Marketing qualified leads (MQL) have always been hot favorites for B2B marketers since they can apply their advertising techniques to make those leads transform as sales qualified. But a new KPI is creating a buzz in the inside sales ...
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4 years 0 Answers 16 views

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In this FunnL article, we will read about- MQMs, the new key performance indicators that help marketers and sales representatives navigate the sales process efficiently. Initially, a lead would be identified as an MQL and then passed over to ...
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4 years 0 Answers 3 views

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The successful B2B marketing and sales teams are striking the human-digital balance in three core areas: speed, transparency, and expertise. The technological advancements have enabled sales representatives to utilize the full potential of digital tools that drive sales. Post ...
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4 years 0 Answers 3 views