Lead qualification is the process of filtering several opportunities to find the best ones. Without refining leads, your sales and marketing teams won’t be able to prioritize their task and will waste time on leads who will never convert.
Apart from being time-consuming, lead generation is also a task that requires constant attempts on behalf of the sales and marketing teams. 2020 has significantly changed the way businesses operate and it’s no surprise that businesses will continue to ...
2020 was a total game-changer for the B2B sales sector. Everyone is trying to figure out what will be the inside sales scenario in 2021 and coming up with different approaches. At FunnL, we have come up with some ...
Marketing qualified leads (MQL) have always been hot favorites for B2B marketers since they can apply their advertising techniques to make those leads transform as sales qualified. But a new KPI is creating a buzz in the inside sales ...
In this FunnL article, we will read about- MQMs, the new key performance indicators that help marketers and sales representatives navigate the sales process efficiently. Initially, a lead would be identified as an MQL and then passed over to ...
The successful B2B marketing and sales teams are striking the human-digital balance in three core areas: speed, transparency, and expertise. The technological advancements have enabled sales representatives to utilize the full potential of digital tools that drive sales. Post ...
Marketing and sales both have a common objective – maximizing leads, generating revenue through conversion, and hence helping a business grow. If they are not aligned properly together, it can be detrimental for the organization.