Marketing

There are normally 4 types of companies. 1: A B2 B-focused digital agency that offers many different digital services. 2: An agency that only does things like appointment setting or cold calling. 3: A lead generation software. 4: A sales training company. Read some of ...

In a recent study by Vidyard, they shared that 74% of B2B marketers say video converts better than any other type of content. It enhances your email follow-ups, on-site SEO optimizations, and, by the way, YouTube is the world’s 2nd largest search ...

Leads aren’t any good unless you get them into the right hands quickly.

If the software they use is not compatible with what you use, then you will undoubtedly run into problems. For instance, your CRM should be able to integrate with their software for a seamless campaign. This will also allow you to ...

It is imperative that you set goals for your B2B lead generation campaigns in order to track results and gauge performance. Monthly/quarterly/yearly targets should be set for qualified leads and inquiries which should be in line with your sales ...

A well-defined lead scoring and nurturing program helps in classifying and prioritizing sales-ready leads, establishing a strong rapport with cold and warm prospects, and shortening the overall sales cycle. Nurturing programs can even help you in fostering disqualified marketing ...

Lead qualification is very important in order to convert your cold leads/inquiries into sales-ready leads. No lead generation program can be successful without lead qualification.