Sales meetings are called for a variety of reasons and depend on the type of company. They may be used as a way to: motivate staff, recognize top performers, and set department goals. discuss new products and services in development, ...
Inside sales are one sector that is gaining immense recognition in the B2B sector since it is cost-effective and easily scalable. Inside sales have enabled businesses to expand their prospect outreach, and engage them through various inside sales tools. It’s ...
Virtual marketing/selling trends are getting popular among the B2B sector as they simplify the process by significantly reducing the travel time for the representatives. Additionally, virtual sales and marketing allow your prospects to include their organization’s decision-makers in online ...
Lead qualification is the process of filtering several opportunities to find the best ones. Without refining leads, your sales and marketing teams won’t be able to prioritize their task and will waste time on leads who will never convert.
Apart from being time-consuming, lead generation is also a task that requires constant attempts on behalf of the sales and marketing teams. 2020 has significantly changed the way businesses operate and it’s no surprise that businesses will continue to ...
Marketing qualified leads (MQL) have always been hot favorites for B2B marketers since they can apply their advertising techniques to make those leads transform as sales qualified. But a new KPI is creating a buzz in the inside sales ...
In this FunnL article, we will read about- MQMs, the new key performance indicators that help marketers and sales representatives navigate the sales process efficiently. Initially, a lead would be identified as an MQL and then passed over to ...
The successful B2B marketing and sales teams are striking the human-digital balance in three core areas: speed, transparency, and expertise. The technological advancements have enabled sales representatives to utilize the full potential of digital tools that drive sales. Post ...
Marketing and sales both have a common objective – maximizing leads, generating revenue through conversion, and hence helping a business grow. If they are not aligned properly together, it can be detrimental for the organization.
A funnel, a journey, or a loop whatever be the journey, prospects that become leads have shown some interest in what your B2B company provides. However, the one thing that marketing and sales departments often can’t agree on is ...