Complete Guide On Google Search Console

Question

If you are aware of the name ‘Webmasters’, then you must have some idea of what the Google Search Console is. Basically, it’s a free service that allows you to know everything regarding your business or personal website and the traffic. It can be utilized to know things like how many visitors are hitting a website and how they are obtaining it, which page of your site is the most popular for them, whether they are opening your website on a computer or mobile device.

Moreover, it can help you to fix any problem you are facing with your site – you can also submit a sitemap, check, and create a robots.txt file through it. The Google Search Console tool ‘Google Webmaster’ (GWT) has become relevant support for several types of business owners, SEO persons, designers, marketing professionals, and app developers. Here in this guide, we are about to discuss its benefits, how to add and verify a website on it, and how to add an HTML tag in the search console of Google. So, you can go through the guide presented below.

Benefits of Google Search Console

The Search Console of Google benefits a lot to its users. Some of them are:

Enhances the visibility of the search engine

Keep the virtual image updated and current

Keywords can be optimized more precisely that can help you to attract your visitors

Protection from cybercriminal

Content sets prominently in top results

The website becomes better furnished for AMP yielding

Makes the backlink analyzing work easier for an SEO person

The website becomes faster as well as more receptive for mobile users

Google indexing retains speed along with real-time website changes

Digital Marketing Company

Google Search Console – In what way to Add and Verify a Website?

If you are a new user of the search console, then the first thing you will have to do is to add and verify a site before going to do anything else. Whenever you add or verify a website in the Search Console, it immediately confirms Google that you are either the owner of the given site (webmaster) or another approved user.

In short, it offers you all sorts of amazingly detailed data and acumens regarding the performance of a website. Google doesn’t require handing that type of data over to anybody who demands it. It is very easy to add and verify a site on the Search Console, it can be done in no time and as many times as you want. For that, you can have a look at the steps mentioned below:

First of all, you will have to log into the account of your Search Console.

After logging into your account, it will show a box near the red button that prompts ‘Add Property’. Click on it.

Next, provide the URL of the website you are trying to add in the Console, and then tap on the ‘Add Property’ button.

It will join your site to the account of the Search Console. So, the next thing you will have to do is to verify the site. There is something different you will have to perform for that. Which procedure will run best for you completely depends on the experience of working with HTML. If you have the authorization to upload files to a site, if you know the size of the site, and whether or not you have other Google schedules connected to the website. It might seem confusing, but, don’t worry – we can help you to do it with ease.

How to Add an HTML Tag?

This is one of the best verification procedures that are perfect for users who are experienced in working with HTML code. For that, first, click on ‘Manage Property’ from the Search Console dashboard. Choose the ‘Manage Property’ option and then tap on the ‘Verify this property’ button.

Note: After doing this, if it doesn’t show the ‘HTML Tag’ option in the ‘Recommended method’ section, then go to the alternate methods’ tab and click on the HTML tag. It will give you the HTML code that is required for verification purposes.

Copy the code and go to the Head section to Paste it. If your website already has a code in that section, then it doesn’t matter where the code is put. But, if it doesn’t have that, then you will have to create this for the purpose of verifying the site.

Afterward, save and publish the latest code and then open the homepage of your website. From there, check the reference code of the website. You will see the verification code under the Head section.

Thereafter, navigate back to Search Console and tap on the ‘Verify’ button. Then, check the code of the website for the verification code. After locating the code, you will see a screen showing that your website is verified.

Final Thought

That’s it. This was a complete guide on Google Search Console that can help you to enhance the ranking of your business website. We hope it will help you to rank your website on the first page of the search engine.

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aryaguptalko 3 years 2021-11-01T10:59:27+00:00 0 Answer 0

Answer ( 1 )

  1. hotfuegointern@gmail.com
    0
    2024-09-13T08:35:02+00:00
    Reply

    Complete Guide on Google Search Console

    Google Search Console (GSC) is a free tool offered by Google that helps website owners and digital marketers monitor, maintain, and troubleshoot their site’s presence in Google Search results. Here’s a comprehensive guide to using Google Search Console effectively:

    1. Setting Up Google Search Console

    1.1. Sign Up and Verify Your Website:

    • Sign Up: Go to Google Search Console and sign in with your Google account.
    • Add Property: Click on “Add Property” and enter your website’s URL.
    • Verify Ownership: Choose a verification method. Common methods include uploading an HTML file to your site, adding a meta tag to your site’s HTML, using Google Analytics, or Google Tag Manager.

    1.2. Choose the Verification Method:

    • HTML File Upload: Download the verification file and upload it to your website’s root directory.
    • HTML Tag: Add the provided meta tag to the <head> section of your homepage.
    • Google Analytics: If you have Google Analytics set up with the same Google account, you can verify ownership through Analytics.
    • Google Tag Manager: Use Google Tag Manager if you have it installed on your site.

    2. Navigating the Dashboard

    2.1. Overview:

    • The dashboard provides a snapshot of your site’s performance, indexing status, and any issues detected by Google.

    2.2. Performance Report:

    • Search Queries: See which queries bring users to your site.
    • Performance Metrics: Review clicks, impressions, average click-through rate (CTR), and average position in search results.

    2.3. Index Coverage Report:

    • Indexing Status: View how many of your pages are indexed and identify any indexing issues.
    • Errors: Find and fix errors such as “404 Not Found” or “Server Error.”

    2.4. Sitemap Submission:

    • Submit Sitemaps: Ensure Google can discover and crawl your site’s pages by submitting a sitemap.

    3. Key Features and Tools

    3.1. Performance Report:

    • Queries: Analyze the search queries that drive traffic to your site.
    • Pages: See which pages are getting the most impressions and clicks.
    • Countries: Understand where your traffic is coming from geographically.
    • Devices: Check performance metrics across different devices (desktop, mobile, tablet).

    3.2. URL Inspection Tool:

    • Inspect URL: Enter specific URLs to check their index status and view information about crawling and indexing.
    • Request Indexing: Submit a URL for re-crawling if you’ve made updates.

    3.3. Coverage Report:

    • Errors: View errors that prevent pages from being indexed.
    • Valid with Warnings: Pages that are indexed but have potential issues.
    • Excluded: Pages that are intentionally not indexed, such as those with “noindex” tags.

    3.4. Enhancements:

    • Mobile Usability: Check for mobile usability issues and improve mobile user experience.
    • Core Web Vitals: Monitor metrics related to page speed and user experience.
    • Rich Results: See how your structured data (e.g., reviews, recipes) is being rendered in search results.

    3.5. Links Report:

    • External Links: View which sites are linking to your content.
    • Internal Links: See how your internal linking structure looks.
    • Top Linked Pages: Identify which pages on your site have the most backlinks.

    3.6. Manual Actions and Security Issues:

    • Manual Actions: Check if Google has applied any manual penalties to your site.
    • Security Issues: Monitor for any security issues like malware that could affect your site’s performance.

    4. Best Practices

    4.1. Regular Monitoring:

    • Regularly check GSC to stay updated on your site’s performance, indexing status, and any issues that may arise.

    4.2. Optimize Based on Data:

    • Use the data from GSC to inform your SEO strategy. Focus on optimizing pages with high impressions but low CTR or improving content for queries driving traffic.

    4.3. Fix Errors Promptly:

    • Address any errors or warnings reported in GSC as soon as possible to ensure your site is fully indexed and accessible to users.

    4.4. Submit Sitemaps:

    • Keep your sitemap updated and submit it to GSC to help Google crawl your site more effectively.

    4.5. Use the URL Inspection Tool:

    • Use the URL Inspection tool to troubleshoot indexing issues and request re-indexing after making updates to your pages.

    5. Advanced Tips

    5.1. Analyze Search Performance Trends:

    • Look for trends in search queries and performance over time to identify opportunities for content optimization.

    5.2. Monitor Core Web Vitals:

    • Pay attention to Core Web Vitals to improve user experience and meet Google’s page experience criteria.

    5.3. Leverage Structured Data:

    • Use structured data to enhance your rich results and improve visibility in search results.

    5.4. Set Up Alerts:

    • Consider setting up alerts or integrating with Google Analytics for more detailed insights and real-time monitoring.

    5.5. Explore API Options:

    • Use the Google Search Console API for more advanced reporting and integration with other tools.

    By effectively utilizing Google Search Console, you can gain valuable insights into your website’s performance, identify and resolve issues, and enhance your SEO strategy to achieve better search visibility and user engagement.

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