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  1. Digital marketingrefers to the use of online channels and technologies to promote products, services, or brands. It encompasses various strategies and tactics to reach and engage with a target audience through digital platforms. Here are some key components of digital marketing:

    1. Search Engine Optimization (SEO): Optimizing your website and content to rank higher in search engine results pages (SERPs). This helps increase organic (non-paid) traffic.
    2. Social Media MarketingLeveraging social media platforms (like Facebook, Instagram, Twitter) to connect with your audience, share content, and drive engagement.
    3. Email MarketingSending targeted emails to prospects and customers. Email marketing can include newsletters, promotional offers, and personalized communication.
    4. Pay-Per-Click (PPC) Advertising: Running paid ads on search engines (Google Ads) or social media platforms (Facebook Ads, LinkedIn Ads). Advertisers pay when users click on their ads.
    5. Analytics and Data Analysis: Monitoring and analyzing data from various digital channels to measure performance, track user behavior, and optimize strategies.

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