Do Broken links affect Google ranking?
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Do Broken links affect Google ranking
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Answers ( 4 )
A broken link may not seem so bad on the surface. But the truth is it can do some serious damage to your website, your reputation and your business. It can hurt your search engine rankings and your site’s user experience, and it can also result in lost customers and revenue.
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Broken links and backlinks not only waste “link equity,” but also contribute to poor user experience. That’s why you should make every effort to find and fix them.
But this isn’t a one-time task; detecting and fixing broken links and backlinks must be an ongoing process, as a part of your sites’ regular SEO Audits.
Broken Links’ Effects on SEO
Reduced Crawlability: In order for search engine bots to index your web pages, they must crawl them. They might find it difficult to properly navigate and access your content if they come across broken links. Lower search engine rankings, less visibility, and incomplete indexing may arise from this.