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How do you analyze organic traffic using Google Analytics?

Question
Hot Fuego, LLC 3 weeks 2025-01-02T15:28:02+00:00 0 Answer 0

Answer ( 1 )

  1. Hot Fuego, LLC
    0
    2025-01-09T07:56:11+00:00
    Reply

    Analyzing organic traffic in Google Analytics involves tracking visitors who arrive at your site through unpaid search results. Here’s a step-by-step guide to evaluate and optimize your organic traffic:

    1. Access the Organic Traffic Report

    1. Login to Google Analytics.
    2. Navigate to Acquisition > All Traffic > Channels.
    3. Select the Organic Search channel to view organic traffic metrics.

    2. Analyze Key Metrics

    Focus on these metrics to understand organic traffic performance:

    • Users: Number of unique visitors from organic search.
    • Sessions: Total number of visits from organic search.
    • Bounce Rate: Percentage of visitors leaving without interacting further.
    • Pages/Session: Average number of pages viewed during a session.
    • Average Session Duration: How long visitors spend on your site.
    • Goal Completions: Measure conversions, such as form submissions or purchases.

    3. Assess Landing Pages

    • Navigate to Behavior > Site Content > Landing Pages.
    • Filter by Organic Traffic to see which pages attract the most visitors.
    • Analyze metrics like bounce rate, conversions, and engagement for individual pages.

    4. Evaluate Keywords Performance (via GA4 or Search Console Integration)

    • In Google Analytics 4 (GA4): Use the Organic Search Queries report if Search Console is linked.
    • In Universal Analytics: Link Google Search Console to view keyword data under Acquisition > Search Console > Queries.
    • Analyze which keywords are driving the most traffic and their click-through rates (CTR).

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