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  1. SEO is the practice of getting your website ranked higher on the search engine results pages (SERPs) to maximize the number of visitors to your site. … Adwords, on the other hand, is a type of pay-per-click (PPC) advertising on Google.

  2. For rank, higher you need to use Pay Per Click or Search Engine Marketing is act of using paid advertising methods to generate traffic. This includes advertising channels like Google Adwords, Facebook Ads, Microsoft Ad Center, Yahoo advertising and many more.

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