It is imperative that you set goals for your B2B lead generation campaigns in order to track results and gauge performance. Monthly/quarterly/yearly targets should be set for qualified leads and inquiries which should be in line with your sales targets. It is important to consider the lead conversion ratio and the length of your sales cycle. Based on set goals you should advance and select proper methods for B2B lead generation. At last, all the marketing and inside sales expenses should be tracked against set ROI goals.