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  1. For increasing your website traffic and ranking you need to have strong backlinks. Backlinks can be make by yourself also you can buy them. You need to take guest posting services. I can suggest you a best guest posting company named Globex Outreach.
    Please visit their site
    globexoutreach.com/guest-posting-service/

  2. This answer is edited.

    A backlink is simply a link from one website to another.

    You can get more backlinks by earning backlinks, creating backlinks, and building backlinks.

    Here are a few link building techniques:

    Guest blogging: One of the most valuable link building tasks. Offer to write a one-off post for another website.

    Broken link building: Find relevant dead links on other sites, then reach out and suggest your working link as the replacement.

    The Skyscraper Technique: Find relevant content with lots of links, make something better, then ask those linking to the original to link to you instead.

    Unlinked mentions: Find unlinked mentions of your brand, then ask the author to make the mention clickable.

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