There is no single answer to this question, as good strategies vary from industry to industry. For a very small business, some of the best strategies for growth can simply be to increase awareness, either by web traffic, customer education, or customer satisfaction, but it depends on specific companies and their customers.

One of the best ways to develop a strong marketing strategy for a small business is to participate in a marketing strategy workshop. These events help you think about your needs, your visibility, and your customers, as well as your company’s ability to maintain social media, content marketing, advertising, email, or other campaign types.

FiComm Partners works with small financial services businesses regularly to offer virtual marketing and communications workshops. Just let us know how we can help.