Financial public relations and advertising are how financial services firms connect with customers, stakeholders, and the public. However, advertising and public relations have different business roles.

Advertising involves the creation of paid announcements, promoted through media such as website networks, print, TV, radio, and billboards. Public relations build a connection with a firm’s audience and promote key messages, to raise awareness, control the discourse, or enhance trust.

Successful financial firms use both advertising and public relations strategies. FiComm Partners helps firms connect with the right audience to meet their business needs, using the right language on the right platforms. Let us know how we can help.