What are the various features of the Online Travel Agency (OTA)?


What are the various features of the Online Travel Agency (OTA)?

in progress 0
Jeff Tripper 1 month 1 Answer 24 views 0

Answer ( 1 )

  1. Millennial travellers prefer an integrated platform that is both user-friendly and versatile, and available in different modes on a host of devices.
    Here are the key features that make Online Travel Agency a go-to business solution that makes it more relevant:
    All-inclusive Reservation Systems:
    An OTA website provides a one-stop solution for all travel-related bookings—domestic and international flights, hotels, transfers and buses, and other ground services. The advanced search engine enables a custom search.
    Secure Payment Portal:
    An absolute essential for an Online Travel Agency is to provide a secure online payment platform, which supports B2C and B2B services, where both client and travel operator can book a service based on individual needs.
    Real-time support:
    An interactive user-interface is ideal, that has several modes for real-time communication— chat and call option with agents for quotations, a chatbot for FAQs, a helpline for complaints, queries and feedback and more.
    Detailed description:
    Comparison is convenient, when there is a detailed visual and textual description for customers. Be it a clear view of the destination for hotel booking, or different specifications of vehicles for car rental reservations.
    Customized group bookings:
    As the purpose of travel varies from corporate outings to leisure and adventure, having an option for booking need-based group tours at the best price is essential.
    SEO friendly website:
    Most travellers are indecisive and prefer to get suggestions and options based on keywords.

    Informed decision-making through reviews:
    Customers can base their choice of a service based on the genuine reviews given by similar travellers. OTA platforms are also helpful to improve the short-comings of businesses with customer feedback, which is crucial and affects goodwill.

Leave an answer


Anonymous answers

By asking your question, you agree to the terms of service and Privacy Policy.