Usually, the advertisers and consumers do not have a good relationship with each other. It has been found that the ads are blocked by 25% of Americans and this report has been given in the latest study by eMarketer. The same dislike to ads is given by the people of other countries also. Various tactics of marketing have made people unhappy. The publishers are negatively affected because of this. In spite of all this, the ads are run by a large number of publishers irrespective of their chosen model of business.

Native advertising and content marketing are tactics of marketing that are so popular. Now I will describe how native advertising is different from content marketing.