What should clients consider before appointing a PR agency?
Hiring a PR agency is something a firm usually does after all operations are up and running. Once the basics are in place and customers are asking questions is the best time to think about using PR as a path to growth.
Before appointing a financial PR agency, you should consider the agency’s familiarity with your industry, their understanding of your goals and your customers, and their knowledge of today’s increasingly dynamic media landscape. The best financial PR agencies know how to measure success and understand that quality sometimes takes precedent over quantity of outreach.
FiComm Partners is a PR and communications agency that helps financial brands build credibility, amplify messaging, and grow their audience. Let us know how we can help.