The Kingdom of Saudi Arabia (KSA) is known as the heart of the Arab and Islamic worlds. The Kingdom is revered as the land of the two holy mosques and the direction to which Muslims all over the world, turn towards in prayer, every day. The second largest Arab state, over the past decade, KSA’s GDP (Gross National Product) has grown by about 520 billion USD owing to the positive import-export trade balance. In fact, Saudi Arabia exports revenue is 2.5 times more than its imports revenue. In his Vision 2030 statement, the Crown Prince Royal Highness Prince Mohammed bin Salman bin Abdulaziz envisions to build Saudi Arabia as an investment powerhouse and a hub connecting the continents of Asia, Europe and Africa.

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There are 85% of all internet users who online video content on their devices. The time spent by users around the world is growing over time. In Saudi Arabia and Turkey, 95% of all internet users watch online videos in a given month. Moreover, the demand for video content is also increasing. From a survey last year, 54% of customers want to see videos from the businesses and brands.

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