Many websites choose to start a blog as a way to add more content and depth. In theory, this gives the website more authority which is rewarded by Google. It means that you have more opportunities to rank highly. You can then link all these posts together to improve the structure of the entire website. However, simply adding blog posts won’t be enough. They need to be optimized and well-written. If they’re poor quality, it will actually harm your search rankings and reduce traffic.

If you’re not seeing increased traffic, then you need to work on your content measurement. This will help you see which pages are performing well and give you an idea of what works and what doesn’t. Track any tweaks and measure the outcome. It’s not an exact science but it’s the only way to improve the quality of your web content. You can use the analytics and measurement software offered on this website.