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Steps to develop an optimal Email Marketing strategy

Steps to develop an optimal Email Marketing strategy

If you want to carry out Email Marketing strategies based on the interests of your audience and that invite their opening, you should take into account the following points:

1. What objectives do you want to meet

Planning is one of the points of utmost importance to carry out each of the steps in your email marketing strategies. In this way, it will be much easier to carry them out successfully and design each action via email to achieve it.

2. Partner with the most effective Email Marketing tools

Tools like MailChimp, Aweber or Constant Contact, among others. Many of them have pre-designed templates to make your work easier, as well as an intuitive interface that will help you design your campaign quickly and measure the scope of each action.

3. Study your audience well

Email Marketing strategies should be aimed at your consumer audience. From this in-depth analysis, you will have the basic information to include in your emailing strategy from informative content or the organization of contests among your subscribers, depending on the objectives pursued with each sending.

4. Take care of your database

A subscriber list is measured by its quality rather than its quantity. The more qualitative contacts and the greater reach you have, the more you will be able to spread your messages in the desired way, getting progressively more subscribers to become clients.

5. Define the day and time you want your newsletter to be sent to your audience

This measure will help you to plan and correctly implement the marked Email Marketing strategy. While the best time to ship is 11 a.m., favorable days range from Tuesday, Wednesday, and Thursday. However, it is recommended to do tests and assess the results to determine the most favorable day in each case.

6. Landing Page for Email Marketing

For your message to arrive the way you want, you need to find the right channels. Thanks to the linking of your emailing campaign with a landing page according to your objectives, it is possible to expand the database since landing pages are the perfect pages to record user data, in exchange -for example- free download of a material of interest to them.

Likewise, the arrival from the Email Marketing campaign to the landing page allows the user to obtain all the information they need to know, being like a continuation of the email itself. The noise disappears and from the landing page, you will have everything to buy the product, participate in the contest or register your data, depending on the objective of each campaign of our Email Marketing strategy.

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