KPIs (Key Performance Indicators) are metrics that measure the success of digital marketing efforts. Common KPIs include website traffic, conversion rate, cost-per-click (CPC), return on investment (ROI), and engagement rate. They are crucial for evaluating campaign effectiveness, identifying areas for improvement, and ensuring marketing strategies align with business goals.
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KPIs (Key Performance Indicators) are metrics that measure the success of digital marketing efforts. Common KPIs include website traffic, conversion rate, cost-per-click (CPC), return on investment (ROI), and engagement rate. They are crucial for evaluating campaign effectiveness, identifying areas for improvement, and ensuring marketing strategies align with business goals.