SEO or Search Engine Optimization plays an essential role in bringing your website to the top of SERP (Search Engine Result Pages). Without SEO your website is nothing but a coffin buried deep in the last pages of the search engines.

Here are a few more good things about SEO:

It helps you in grabbing quality traffic to your website
You don’t have to pay even a single penny for ads in SEO, it’s reach is 100% organic
SEO has more chances of getting clicks as compared to PPC
When it comes to accelerating your brand awareness over the web, SEO is one of the drivers
It helps you in enhancing the user experience of your website
Here are some steps you can take as a beginner to do SEO for your website:

Step 1: Research on the keywords related to your industry

It includes deep research on the keywords your competitors are using and the selection of the most relevant keywords for your website.

Step 2: Include Keywords Throughout the page

Make sure you are using the researched keywords throughout your web pages for better results.

Step 3: Optimizing permalinks and adding internal links

Another thing you must keep in mind is to optimize your permalinks by including targeted keywords in them. Later on, add related links to the content.

Step 4: Keep it Fresh and Original

Always remember that the Google algorithm hates stale and copied content. So, keep it fresh and original. Also, try avoiding keyword stuffing.

Step 5: Improve page speed and add Alt text to images

Slow-loading web pages increase the bounce rate of your website. It means your website visitors do not like staying back to your page when it loads really slow. Thus, you must focus on improving your page speed. Moreover, add Alt text to images for enhancing Google image search results.

Step 6: Be Mobile-friendly

Today, over 80% of internet users love browsing on their mobile devices. Thanks to the accessibility they get while using mobile phones. Therefore, your website also needs to be mobile-friendly.

Step 7: Work on Technical SEO

Try creating a user-friendly website structure that has all the functionalities that you would expect your visitors to experience.

Well, it’s just a trailer of an excellent website SEO strategy. You definitely need expert guidance to do SEO for your website and use it for generating website traffic and leads. Are you eager to learn suitable SEO techniques for your website? Let’s connect!