When most people look at a web page they look at the information, pictures, and video first. The color scheme and layout are also important for the aesthetics of the website. It is important that your website lets people know what you do and how to do business with you. It is also critical that your website loads quickly and is easy to navigate on both desktops, tablets, and mobile devices. Besides all these, I just want to know what is the most important thing on a website that is important for better conversion?