Video Post-Production. A simple guide.

Video production can feel overwhelming when you are just starting out. Generally, it starts from raw footage and ends up with a broadcast-ready masterpiece. A great production company has all the resources and skills to turn your ideas into a compelling piece of content, whether it be short form as or something more extensive.
Post-production is an essential step in making any video content.

1. Video Editing

Video editing is the art of weaving raw materials together to form a cohesive story. It is a highly creative process where raw materials such as footage, audio and visual elements are combined and arranged so that they contribute the necessary elements for the final product. Once the filming is done, then the editing process begins. Editors read the script, review the footage, and then cut together the shots.

2. Visual Effects

Visual effects are a key part of film, music videos, advertising, video games and television. They are able to completely immerse the audience into the story they are watching. As such, VFX artists and designers have strong visual literacy. A team of artists and engineers uses computer-generated imagery and CGI, to create visuals impossible to capture on set.

3. Sound Editing and Mixing

If the story is the spine of your video, then sound is the skin that holds it together. Sound Editing allows an audience to hear and feel a film. When it comes to the post-production phase of video content, sound editing and mixing is one of the most important aspects of the creative process. It allow editors to transform raw sounds into a polished, cohesive soundtrack. Soundtrack editing software gives you comprehensive yet easy-to-use tools to create original soundtracks for your videos. The sound editor manipulates the audio elements of a movie, including dialogue, sound effects, music, and ADR (Automated Dialog Replacement). Sound Mixing is taking all the sounds coming from different sources (foley effects, dialogue), put them together and give to a scene its specific moods or atmosphere.

4. Color Grading

Color grading is the process of adjusting the colors in your video to achieve a certain aesthetic feeling. For the colorist, it’s about choosing what looks best for your project. You have to balance the mood, emotion and how each frame will affect the viewer. Your final product can be dazzling and dynamic, or natural and warm. Much depends on the story, look and feel you are trying to convey. Common tools include Premier Pro, Final Cut Pro, DaVinci Resolve and Avid Media Composer.

We hope you find this post useful as a starting point when creating your first video content. For more details visit: https://www.tkm-consultants.com/expertise/offshore-creative-production-modelling