Why Influencer Marketing Is Important For Your Brand In 2023?
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According to Forbes, modern influencer marketing has been around since the 1930s, though its roots can be traced to ancient Rome, when gladiators also indulged in product endorsements. However, the word “influencer” became part of the modern lexicon in the past decade and was only officially included in the English dictionary in 2019. With the increased relevance of digital marketing all over the world, influencer marketing has gradually emerged as a viable option for practitioners.